Feature Articles

Using Animated Characters in Pharma Campaigns

The use of animated characters in pharmaceutical campaigns has a long history. Even dating ...

Five Sure-Fire Tips To Succeed With Disruptive Marketing

Pharma marketers work in a heavily restricted environment. They are trained to play it ...

Bringing It All Together: Brainstorming, Creativity and the Truth

Remember the show Dirty Jobs? The host worked alongside employees who were tasked with ...

Asking The Right Questions—A Lost Resource

Companies today provide marketers with a multitude of new resources to help them gain ...

EMRs and ePrescribing: More Than “Ready” for Pharma

Few facets of medicine and healthcare have experienced the rapid growth witnessed in Electronic ...

Take the Brand Out of the “Branded vs. Unbranded” Conversation

Traditionally, unbranded communication has been used in advance of product approval to help support ...

10 Crucial Steps to a Powerful Marketing Plan

In today’s environment, an effective pharmaceutical marketing plan is no longer about getting as ...

Four Implications of the Self-care Movement

What if the next time you step into your doctor’s office for an examination, ...

Coping With the Shake-up of Mergers and Acquisitions

Pharma’s continuation of mergers and acquisitions (M&As) will likely lead to ongoing uncertainty in ...

Global Challenges for Oncology Drugs

Oncology drug and biologics makers face increasing demands for data that demonstrate the benefit ...

Going Global: Transferring Your Skills to International and Emerging Markets

Today’s pharmaceutical marketplace is similar to a motor vehicle manufacturing facility: Just as there ...