Feature Articles

Loss of Exclusivity? Get What You Can Out of Your Brand

The pharmaceutical industry exists in what is almost a parallel world relative to other ...

4 Ways to Fix the Ailing Patient Experience

If there’s one thing we’re sure of, it’s that the healthcare experience for patients ...

Top Strategies to Grow Your Brand

Product managers are always looking for new ways to maximize the success of their ...

Building Improved Healthcare Access, One BRIC at a Time

Like many cyclical trends, emerging markets have been in and out of focus for ...

Add More than Simple Appeal to Value-Added Services

What is value? In simple terms, value is any service that is interesting and ...

Where Healthcare for Women Must Go Now

Surprisingly, the subject of women’s health, bodies and care is no longer simply a ...

2015 Trailblazers Award Winners

Our best celebration ever. It’s just that simple. PM360’s Trailblazer Awards, now in its ...

Create All-Inclusive Clinical Trials

Americans are living longer, healthier lives due to technological advances, preventive medicine and access ...

How the World Connects Through Technology

Global adoption of emerging communications technologies, including social media, by consumers, physicians and HCPs, ...

The Worst Advice Ever for Marketing a World Class Medical Device

Assumptions. They make an ass out of you and me—especially when you’re trying to ...

PM360 Announces Winners of 2015 Trailblazer Awards

PM360 recognized the best innovators in the pharmaceutical and medical device industries with their ...