Feature Articles

Seize the Day

The multiple forces dramatically reshaping the healthcare industry show no sign of abating. Influence ...

Building a Better Patient Experience

Patients are people. That sounds simple enough, but sometimes pharma can be so focused ...

Caring for the Caregivers

Caregivers are significant players in the healthcare ecosystem and, for many individuals, a necessary ...

The Launch Trifecta

For a pharmaceutical marketer, few things carry the same level of professional gravitas as ...

Buy and Bill Specialty Drug Challenges

Prescribers face significant threats and challenges as they manage patients being treated with buy ...

Redefining Medical Necessity

As doctors, we are skilled in knowing what diagnostic tests are needed to determine ...

PM360 Q & A with Bunny Ellerin, Co-founder, NYCHBL

By the time prolific entrepreneur, writer, and speaker Bunny Ellerin co-founded New York City ...

Four Key Questions About Patient Experience

PM360 asked experts in improving the patient experience to address key issues the industry ...

The Keys to Authentic Patient Engagement

Some pharma companies like to go on Twitter, find an uber patient, and then ...

The Impact of Express Scripts’ 2019 Formulary Exclusion List

Earlier this month, Express Scripts announced its 2019 National Preferred Formulary (NPF), which added ...