Feature Articles

The Impact of Artificial Intelligence on Data Analytics

Artificial intelligence (AI) and its ability to impact data analytics is on everyone’s mind. ...

5 Shifts Marketers Must Make

With the rise of digital technology, consumers have unprecedented power. When shopping, traveling, and ...

From Broad to Precise DTC Marketing

The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, ...

Four Key Questions About New Technologies

PM360 asked experts in the various newest technologies impacting the pharma industry what is ...

Is Step Therapy Now a Possibility for Part B Drugs?

The Trump administration’s drug cost blueprint looked at the possibility of moving Part B ...

Speaker Bureau: Better Choices for Turbulent Times

A tactic with many names, “Speaker Bureau,” “Peer to Peer,” “Promotional Programs,” “Speaker Programs,” ...