Movers and Shakers February 2019

UroGen Secures Ex-Novartis CEO as New Leader Liz Barrett spent 10 months as Novartis ...

My Other Life with Stephanie Wenstrup

PM360 recently spoke to Stephanie Wenstrup, Senior Director, Aesthetics Marketing, Endo Pharmaceuticals, about running ...

Failure Cannot be an Option

While the debate rages on regarding the solution to the opioid crisis, the fact ...

Can Pharma Escape the Drug Pricing Policy Hammer?

While difficult to believe that Democrats and Republicans might now find common ground on ...

Make Your Mark!

You know your brand. You’ve put your heart into making it pop, differentiating it ...

Verantos Wants to Provide Payers and Regulators with More Believable Data

Most claims and electronic health record (EHR) data used to make medical claims to ...

CES’ Annual Look at the Future of Tech

The annual Consumer Electronics Show (CES) in Las Vegas gives tech companies a chance ...

The Best Methodologies for Measuring ROI

Everyone wants to know how to measure a campaign’s success—and your bosses want to ...

The Radical Redesign of Healthcare Begins

Healthcare providers have resisted the call to lead the value-based care movement. In 2019, ...

Properly Running Rep Advisory Councils

Last week when I was taking my daughter to her friend’s house, I used ...

When Search Algorithms Change

The very title of this article would probably make most non-masochist digital strategists cringe. ...