Issues

Dynamic Promotion Builds Relevance and Value

Dynamic content—messages, calls to action, and designs that change to suit the reader, the ...

Think Tank: Making Co-Promotions Work

The manufacturer’s brand team is naturally the top dog in any marketing line-up—except in ...

Crowdsourcing in Pharma: Engage Patients to Shape Your Campaigns

Engaging patients through social media to help solve your marketing problems and shape campaigns ...

Social Media and the Future of DTC Marketing

The Food and Drug Administration has spoken, and their silence—or lack of guidelines—on social ...

Cutting Edge

Sales reps take note: Mobile Monitor Technologies’ Monitor2Go could become your new best friend. ...

Aggregating Research Payments from Multiple CROs

Last month, the Centers for Medicare & Medicaid Services (CMS) published proposed regulations for ...

Seven Keys to Your Product-Management Career Success

In the December 2011 PM360, Richard Meyer commented that recently he has seen many ...

There’s no hiding the facts: a brand is as a brand does.

All points of branding must be consistent and authentic to convey the true picture ...

Conversations That Win the Complex Sale, by Erik Peterson and Tim Riesterer

Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate ...

Trend Watch: The Virtual Doctor

THE VIRTUAL DOCTOR As Bob Dylan sang, “The Times They Are AChangin’”… but it ...