AI’s Challenging Duality
As emerging iterations of Generative AI promise to upend deep research, life sciences organizations ...
Book Review – Brenda Snow’s Diagnosed The Essential Guide to Navigating the Patient’s Journey
Like the Japanese art of Kintsugi—where broken objects are repaired with gold filling to ...
Effectively Breaking Through Digital Congestion
Why Relevance, Not Reach, Is the New Currency in Healthcare Marketing Audiences are saturated ...
GUEST COMMENTARY – Engagement Over Endorsement
Continuing Medical Education (CME) plays a crucial role in enhancing the knowledge and performance ...
IndustryBRIEFS
EVERSANA joins Veeva AI Partner Program EVERSANA, a global provider of commercial services to ...
EXPERT on Call – HEALTHCARE CHALLENGER BRANDS – The Importance of a Powerful Brand Narrative
The best brand narratives are equal parts clinical, rational, emotional, and inspirational. They outline ...
EXPERT on Call – INCREASING ENGAGEMENT – Breaking Through Digital Fatigue
An Alternate Approach for HCP Engagement Health care professionals (HCPs) are drowning in digital ...
EXPERT on Call – MARKETING IMPACT – The Efficiency Trifecta: Keys to Maximizing Pharma Marketing ROI
How Agile Strategies, Real-Time Data, and AI-Powered Precision Are Transforming ROI Under Tighter Budgets ...
EXPERT on Call – PATIENT AFFORDABILITY – CRACKING THE CODE ON COPAY: From Mitigation to Mastery
How Dynamic Copay Solutions Are Saving Millions, Tackling Maximizers, and Redefining Patient Affordability in ...
THE PM360 BLACK BOOK RESOURCE – Building the Future for Clinical Research and Trials
When you need to know which partners to turn to for help, look no ...
TRENDSETTERS – PM360 Q&A WITH ACTO’s: Parth Khanna and Kumar Erramilli
PM360 spoke with software company ACTO’s Chief Executive Officer, Parth Khanna and Chief Technology ...
