January
EXPERT on Call – FIELD FORCE EFFECTIVENESS – ENSURING MESSAGE CONSISTENCY / A Deep Dive Into Artificial Intelligence
Is it the secret to harmonizing pharma marketing and sales? As someone who’s built ...
EXPERT on Call – BRAND NOURISHMENT – MARKETING AND INNOVATION / 4 Tips for Pharma Brands in 2025
The Future of Healthcare Marketing: AI, Creativity, and Unforgettable Experiences. We’re at an interesting ...
Are Pharma Regulations Hindering AI-Driven Transformation?
A recent survey of 100 United States senior regulatory personnel in pharma/biopharma suggests that ...
What Is Pharma Marketing in 2025?
What’s in store for 2025? For the past nine years, EVERSANA INTOUCH has done ...
The Value of Humans in a Tech-Driven World
Sometimes the human element can make all the difference. For instance, take the story ...
Navigating Pharma’s Future
What to Expect Under the Second Trump Administration With the upcoming change in administration, ...
AI IN PHARMACEUTICAL MARKETING: Optimizing Automation and Expertise
AI drives automation and optimization that empower pharmaceutical marketers to rapidly scale commercialization-oriented content ...
AI’s Potential to Transform Medcomms
AI as a Game-changer in Medical Communications Artificial intelligence (AI) is reshaping industries worldwide, ...
GUEST COMMENTARY – How To Navigate the FDA’s New DTC Guidance
Have you ever found yourself singing a tune to a commercial days or weeks ...
IndustryBRIEFS
Swoop Announces Merge with MyHealthTeam Swoop, an AI-driven healthcare marketing company, has acquired MyHealthTeam, ...
Market WATCH
TECHNOLOGY IQVIA AI Assistant revolutionizes insight generation The IQVIA AI Assistant was launched in ...
MOVERS & SHAKERS
Shaker Spotlight AMAR URHEKAR APPOINTED CEO OF AVALERE HEALTH Avalere Health has announced its ...
EXPERT on Call – AI + IDEAS – A NEW HEALTHCARE ERA / The Promise and Pitfalls of AI
How Can Pharma Maximize AI Opportunities While Mitigating Risks? “Generative AI (GenAI) models are ...
