October
Strategies for Combination Therapy in Oncology – Part Three: Thinking Outside the Box
In the third and final part of this three-part series, Charles River Association (CRA) ...
From Missed Opportunities to Meaningful Interactions
Over the last decade, we’ve seen a fundamental shift in how brands approach customer ...
MEDICAL ADHERENCE-Tapping Into Provider-Patient Bonds
Effective Messaging Through Existing Healthcare Channels Improving our collective understanding of the patient’s overall ...
Elevating Patient Experiences by Breaking Down Internal Silos
In the pharmaceutical industry, patient support programs (PSPs) and brand teams often work in ...
Can a Celebrity Influencer Work for Your Brand?
In the age of social media, more than ever, celebrity influencers are the darlings ...
Research That Reflects Reality
Real-world data (RWD) is a critical tool for advancing healthcare innovation, improving health outcomes, ...
MOVERS & SHAKERS – Shaker Spotlight and Mover Alert
Our list of recent hires and promotions in key positions at Pharma, Life Sciences, ...
FOCUS ON – Crowdsource/Adherence and Compliance
PM360’s Focus On section examines a specific area of the life sciences industry. In ...
Solving One of Value-Based Care’s Greatest Obstacles
Value-based care (VBC) is constantly evolving to best align payers and providers to deliver ...
MEDICAL AFFAIRS – Mastering Metrics
Measuring medical affairs is key to driving clinical innovation, engaging scientific communities, and improving ...
Advancing Medication Adherence in Patients with Cancer
The seriousness of cancer underscores the need for adherence resulting in better treatment outcomes, ...
IndustryBRIEFS
Honeycomb Health Awarded Grant from Google Greater Than One’s nonprofit subsidiary, Honeycomb Health designed ...
GUEST COMMENTARY – Queer to Stay: LGBTQ+ Representation in Pharma
The LGBTQ+ community has been historically underrepresented in the pharmaceutical industry, making up a ...
