August
TRENDSETTERS
PM360 Q&A WITH MARY MANNA ANDERSON Managing Director and Head of Medical Communications, EVERSANA ...
AI UPDATE: Generative AI to Have Massive Impact on Search
Pharma Brands Can Take Steps Now to Prepare Intelligence is changing how we access ...
Think Tank: Mastering Metrics
How to Measure Success in Social Media, Medical Affairs, Marketing, Disease Education, and More ...
BRIGHT IDEAS: Interviewing the Brightest Minds
*This is a reprint of the MIT Sloan Career Development Office website article.* With Jim ...
From Lab to Patient
The Impact of Generative AI on Drug Development, Healthcare, and Patients You can’t swing ...
The Power of Prediction To Drive Success
How predictive models of data and analytics are changing the industry We live in ...
Pharma’s Big Challenge: Privacy
Tackling the Tough Questions and Hidden Opportunities for Healthcare Advertisers As the landscape of ...
Data Visualization: A Useful Tool
How to fully exploit data visualization in clinical trials to ensure all valuable insights ...
There’s No Such Thing as Too Much Data
In June 2024, the FDA extended a Cooperative Research and Development Agreement (CRADA) to ...
GUEST COMMENTARY: Patient-Focused Drug Development: Identifying Patient Priorities
Unless patients have a voice right from product conception and design, new treatments could ...
HealthcareWATCH
NIH quizzes AI, which makes correct diagnoses but has major flaws in analyzing medical ...
IndustryBRIEFS
Cresset Achieves SOC 2 Type 1 Compliance, Reinforcing Commitment to Data Security in Drug ...
EXPERT on Call: THE CONNECTIVE MEDICATION JOURNEY
Taking a closer look into how pharmaceutical manufacturers are leveraging data to enhance patient ...
