Why Refills Matter

Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...

Convention Marketing: Delight and Engage HCPs

The Healthcare Convention Marketing landscape is one that presents agencies with some of their ...

PM360 Q&A with Matt Giegerich, CEO, The Inception Company

After more than 30 years in healthcare marketing and advertising, including 17 years as ...

PM360 Trailblazer Awards Enters its Second Decade!

On September 19th, Manhattan’s Gotham Hall once again hosted our 2019 Trailblazer Awards—at our ...

My Other Life with Aneil Batra

PM360 recently spoke to Aneil Batra, Sr. Director, Obesity Marketing at Novo Nordisk, about ...

Movers and Shakers October 2019

Twitter Hires Health Media Expert The social media giant has hired Lisa Bookwalter, previous ...

Industry Briefs October 2019

Intouch Wins Data-Security Certification The pharma agency network has become one of the first ...

Healthcare Watch October 2019

Med Device: New Microscope Maps the Brain Down to Each Neuron The new mesoSPIMs ...

The World’s Most Expensive Drug

Priced at a staggering $2.125 million per patient,  Zolgensma is now the world’s most ...

Unlocking the Power of AI

We’re in an age where promise and fear for applied artificial intelligence (AI) are ...

PM360 Trailblazer Awards 2019 Gala Photo Gallery

This year’s Trailblazer Awards marks our 11th year honoring and celebrating the best in ...