Make Your Mark!

You know your brand. You’ve put your heart into making it pop, differentiating it ...

Verantos Wants to Provide Payers and Regulators with More Believable Data

Most claims and electronic health record (EHR) data used to make medical claims to ...

CES’ Annual Look at the Future of Tech

The annual Consumer Electronics Show (CES) in Las Vegas gives tech companies a chance ...

The Best Methodologies for Measuring ROI

Everyone wants to know how to measure a campaign’s success—and your bosses want to ...

The Radical Redesign of Healthcare Begins

Healthcare providers have resisted the call to lead the value-based care movement. In 2019, ...

Properly Running Rep Advisory Councils

Last week when I was taking my daughter to her friend’s house, I used ...

When Search Algorithms Change

The very title of this article would probably make most non-masochist digital strategists cringe. ...

The Year of the Empowered Patient

I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...

At Risk: Patient Data

Last May, in the first of a series of SCOUT-sponsored healthcare surveys conducted with ...

Key Questions About Social Media in 2019

PM360 asked experts in social media about what will change in 2019 and beyond, ...