Your Storytelling Probably Sucks—How to Fix It

“The cave you fear to enter holds the treasure you seek.” —Joseph Campbell It ...

To Snap or Not to Snap?

After its userbase declined in 2018, Snapchat bounced back in Q1 2019 with a ...

Infusing Empathy into Clinical Trials

The implications surrounding Verily’s newly announced strategic alliances with pharma to find new ways ...

How Safe are Safe Harbor Regulations?

The phrase “no more rebates” and recent guidance from the Department of Health and ...

Healthcare Watch June 2019

DC Dispatch: Drugmakers Officially Must List Prices in TV Ads The Trump administration has ...

Industry Briefs June 2019

Civica Rx Picks First Manufacturer The new hospital coalition determined to supply the overpriced, ...

Movers and Shakers June 2019

AstraZeneca Hires New Breast Cancer Lead The pharma giant adds Sunil Verma, MD, FRCP ...

My Other Life with Julie Millon

PM360 recently spoke to Julie Millon, Senior Director Marketing, U.S. CAR-T at Novartis, about ...

Why Adding Drug Prices to DTC Ads Will Have Little Impact

Soon, all those direct-to-consumer advertisements we see on TV will include drug prices, which ...

Your Marketing Sophistication is Showing

One thing that never changes about marketing plans…okay, two: You never have as much ...

Gadgets to Help Make Your Summer a Blast

It’s time to have some summertime fun. Whether to you that means beaches, camping, ...

WOTY Celebrates 30 Years!

The Healthcare Businesswomen’s Association (HBA) celebrated a milestone 30th anniversary of the annual Woman ...