November

The Intelligent AI Consumer

In 1949, economist Benjamin Graham published The Intelligent Investor, which elevated the concept of ...

Industry Briefs November 2018

WPP Integrates U.S. Health Agencies In an effort to offer simpler, better solutions to ...

The ABCs of BCTs

The headline of this article may be reminiscent of alphabet soup. Health psychologists and ...

Healthcare Watch November 2018

TeleMed Texts: Healthline Launches App as Safe Place for Breast Cancer Patients Breast Cancer ...

Direct Mail Is “New” Again!

In an age in which everything is digital, direct mail (DM) may seem to ...

Combine Data & Analytics with People Skills

In “How to Quantify a Nurse’s Feelings,” an opinion piece that ran in the ...

The Missing Holistic Patient View

We are collecting much more data than ever, including patient-generated data from various smart ...

Four Key Questions About Data Analytics

PM360 asked experts in data analytics about how the process behind collecting and analyzing ...

The Impact of Artificial Intelligence on Data Analytics

Artificial intelligence (AI) and its ability to impact data analytics is on everyone’s mind. ...

5 Shifts Marketers Must Make

With the rise of digital technology, consumers have unprecedented power. When shopping, traveling, and ...