February

The FDA, Clinical Decision Support Tools, and the Medical Device Industry

As patients, caregivers, and healthcare professionals rely more on digital healthcare tools and the ...

Shifting Away from the 4 P’s of Marketing

The 4 P’s of Product, Place, Price, and Promotion have been the mainstays of ...

Movers and Shakers February 2018

Boston Pharmaceuticals Hires New CMO Peter Ho, MD, PhD will be taking the helm ...

My Other Life with Al Masucci

PM360 recently spoke to Al Masucci, Vice President, IPF/ILD, Boehringer Ingelheim, about skiing—on both ...

Say Goodbye to FDA Complacency

Too many people think the Food and Drug Administration (FDA) favors predictability over speed. ...

Great Changes are in the Works!

Back in 535 BC, Greek philosopher, Heraclitus, famously said, “There is nothing more constant ...

Lazarus 3D Makes Fake Body Parts Look So Real

When medical device companies want to demonstrate how their device works, they pull out ...

Show Offs from CES 2018

The annual Consumer Electronics Show (CES) in Las Vegas has come and gone, but ...

Making Facebook Marketing Work for You

Facebook has more than one billion daily active users and more than two billion ...