Toss the Old Conventions

Marketers are casting all the old conventions aside—or planning to. After all, consumers have ...

Want to Build a Strong Network? Become a Connector

Last month, I was invited to do a talk on making effective presentations as ...

A Little Help for Staying Fit

The holiday season is upon us, which means you are about to be presented ...

The AI Revolution is Underway!

We’ve talked about modernizing pharma marketing for a long time. We’re all constantly striving ...

The Courage to Say No

We, as pharma marketers today, are surrounded by more. We have more clinical trial ...

Clinical Research and the Challenge for Rare Diseases

Last year, I was unexpectedly thrust into the world of rare diseases. My sister, ...

The Untold Value of Patient Insights

Despite advances in industry integration of the patient voice into everyday practice, there is ...