• PM360 Presents The 2017 Greatest Creators

    Showcase by on March 24th, 2017

    PM360’s annual showcase of some of the best creative work from agencies serving the life science industry from the past year. Here are our 16 selections of the best submissions we received this year. Each agency explains the creative process behind their campaign and lists the people responsible for working on it. AbelsonTaylor ARK Media […]

  • Ideation Methods for Creative Inspiration

    Think Tank by on March 23rd, 2017

    Maya Angelou said, “You can’t use up creativity. The more you use, the more you have.” Marketers may know this better than anyone, as they are constantly tasked with flexing their creative muscles to come up with the next great idea—and that idea is rarely the first one suggested. They often could use a little […]

  • Oh Snap(chat)! 6 Tips for Engaging on Ephemeral and Other Social Platforms

    Social Creative by on March 23rd, 2017

    Snapchat, Instagram, and other social media platforms seem to have taken over the marketing arena these days. But with the continuous addition of new platforms that stretch pharma marketers further and further out of their comfort zones each year, the question is always whether these ephemeral platforms are an effective approach for this industry, or […]

  • Ingenious Live Video Ideas for the Pharma Industry

    Video Creative by on March 23rd, 2017

    With the right ideas and execution, live video combines the immediacy and visual appeal of live events with the interactivity of social media and the ability to reach worldwide audiences. According to a recent Cisco forecast (http://bit.ly/2lnwhAf), live mobile video will grow 39-fold from 2016 to 2021, meaning live video is opening up all sorts […]

  • The New Creative Canvas

    Reader Responses by on March 23rd, 2017

    Marketing campaigns are no longer limited to just print ads, websites, and TV. The creative canvas is expanding. Not only are new channels emerging that marketers are just starting to play in, but new tools are also changing how they can approach familiar channels. PM360 asked our readers to send in the best use of […]

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