Healthcare Watch March 2017

DC Dispatch: Taxpayers Supporting Cancer Treatment Won’t See Price Relief Kite Pharma is preparing ...

Is it Live or is it VR?

We’ve all seen the next big tech must-have: Virtual reality glasses. But how else ...

Industry Briefs March 2017

U.S. Lawmakers Call Out Marathon Pharmaceuticals on Pricing U.S. Representative Elijah Cummings and Senator ...

All in the Game? Tag—You’re It!

The notion of gamification is gaining traction in healthcare as pharma looks for creative ...

Using Predictive Analytics to Enhance Customer Interaction

Getting data to help us better interact with our customers is something we all ...

Second Thoughts on Point-of-Care Advertising

A client recently asked me whether the groundswell of claims that POC advertising is ...

PM360 Q & A with Brad Graner President, Advertising and Publisher Solutions, Healthgrades

Brad Graner is a busy professional with a mission. Having previously worked for WebMD, ...

The Intervention-Environment Matrix for Predictive Analytics

Predictive analytics efforts can significantly impact commercial success by optimizing sales and marketing efforts. ...

Navigating the Challenges of Prescription Affordability

Regardless of the future of the ACA, prescription affordability has been and will continue ...

Hispanics Want Your Help

Are you serving your patient population correctly? Are you able to connect appropriately, efficiently, ...

The Impact of Mindset on Regulatory Compliance Efficiency

Trust is key for innovation, competitive advantage, and efficiency when working across countries, departments, ...

Meeting the Targets of Triple Aim

For quite some time healthcare costs have stood firmly in the crosshairs of lawmakers, ...

Multichannel Marketing with Physician-Level Data

Pioneering Philadelphia retailer John Wanamaker is often quoted as saying, “Half the money I ...