• Leading Innovation During Times of Rapid Change

    E-Source by on January 18th, 2017

    Welcome to 2017—a new year, and a new administration in Washington. What does it all mean for pharma marketers? Many were surprised by November’s election results. As I write, White House Cabinet members and other staffers are being named, policy positions are being discussed, and many things are uncertain. Even fairly definitive positions, such as […]

  • How Diverse is Your Marketing?

    Diversity Marketing by on January 18th, 2017

    Pharmaceutical and healthcare brands continually search for new and better ways to reach patients, yet multicultural marketing efforts are often woefully absent—even for the largest growing population. 1 de cada 4 bebés nacidos en los Estados Unidos es hispano (25%).1 Casi 1 de cada 5 estadounidenses será hispano en 2020 (19%). Cada 30 segundos, un […]

  • Healthcare 2017: A New Day is Dawning

    The results of the recent presidential election caught many by surprise, including much of the healthcare industry. Given her track record as First Lady, Senator, and Secretary of State, many felt they knew what to expect from a Clinton administration and were building plans for it. However, a Trump win has left many wondering what […]

  • Is Your Online Audience Even Real?

    Feature Articles by on January 18th, 2017

    The short answer is “Yes.” Some of it. The harder question is what portion of it is real—that is, humans reading real content and viewing your digital ads. In the last five years, digital fraud rose dramatically alongside the rapid growth of programmatic “ad tech.” The intersection of digital ad fraud and the pharmaceutical and […]

  • The Next Level—the 2016 Pharma Choice Awards Winners!

    Publisher's Message by on January 18th, 2017

    Inventive. Spirited. Creative. And then some. These qualities define our 8th Annual Pharma Choice Award Winners—the campaigns that you, our readers, chose as the very definition of what innovative creative looked like in 2016. This year’s awards were met with great enthusiasm as a record-setting more than 7,000 votes were cast to select the 42 […]

  • 2016 PM360 Pharma Choice Award Winners

    by on January 18th, 2017

    Even in its eighth year, the PM360 Pharma Choice Awards remain one of the most unique—and dare we say fun—awards our industry has to offer. That’s because you choose the winners. It is the only award that gives everyone in the industry an equal say in who wins. There are no judges or scores. It’s […]

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