Marketing A.D. (After Digital)

Have you heard that digital is disrupting healthcare? I thought so. However, you may ...

Medical Device Promotion: The Same Rules of the Road as Rx Drugs?

Many pharmaceutical companies today are crossing over into the medical device world in one ...

The Evolution and Devolution of Health Insurance

An interesting commercial ran on television recently, in which a homeowner’s insurance customer asks ...

Can Pokemon Go Relieve Depression?

Pokemon Go is the revolutionary new app that is taking video games to the ...

Industry Briefs August 2016

Medtronic Plans to Expand Heart Failure Portfolio After acquiring HeartWare International, Inc. for $1.1 ...

Healthcare Watch August 2016

Medical Devices: Stretchy Circuits to Change the Wearables World Newly developed stretchy circuits are ...

Can Dynamic Visual Models Lead to Better Treatment Adherence?

How can pharma marketers help reinforce clear, interactive communication across a patient population? Health ...

Physician Views: How Can Industry Better Serve Physicians’ Needs?

The pharma landscape is ever shifting. And while the past several years have been ...

This Year, Ignore Cost at Your Own Risk

It’s August. For many pharmaceutical marketers, that means brand-planning time: All-day meetings, 150-slide presentation ...

Overcoming Healthcare Communication Deficits

Does communication in today’s healthcare universe bear the mark of a degenerative condition, or ...

Improve Quality of Care and Patient/Physician Communications

It can be taken as read that improving communications with patients improves quality of ...

PM360 Q & A with Nick Colucci, CEO, Publicis Health

As CEO of Publicis Health, Nick Colucci played a major role in the realignment ...

Driving Positive Behavior Change and Enhancing the Customer Experience

Life sciences companies have always been in the business of helping patients, but now ...