2016

Pharma CI Conference & Exhibition Showcases the Intelligence Industry’s Best

Along with hundreds of attendees, the 2015 Pharma CI Conference & Exhibition held recently ...

Explore New Wines!

We all try new things from time to time. I have a “standard” set ...

Unlock Opportunities for Your Brand

As advertisers, the traditional approach to effecting change is to understand the customer. How ...

Play Hard, But Fair

Several years ago when I was in the twilight of my rugby career, I ...

Tying Payment to Advertising Viewability

Digital is the most measurable advertising medium ever created. The data that is generated ...

So You’re Saying There’s a Chance…

Lloyd Christmas: What do you think the chances are of a guy like you ...

The Agency/Client Relationship—From Both Sides of the Table

Times have changed. The way we communicate with agencies and clients every day is ...

5 Challenges Influencing Market Access for Specialty Biologics

Specialty biologics are the fastest growing class of bio/pharmaceutical products, and not without reason. ...

Examining Co-pay Program Use in Four Therapeutic Areas

Zitter Health Insights, a healthcare research firm, examined prescriptions processed through specialty pharmacies during ...

Which Ingredients Create a Brand’s Best Co-pay Partner?

Co-pay assistance programs are not without controversy, but despite all the talk, the use ...

Will Lorexys Succeed Where Addyi Flopped?

When Addyi, the first prescription treatment to enhance sexual desire in women, was approved ...

The Secrets Behind Takeda’s Award-Winning Company Culture

When it comes to company culture, Takeda had a good 2015. Last year, the ...