2016

Precision Medicine: The Future of Medicine?

Doctors have long recognized that the outcomes from treating the same disease can vary ...

Hitting the New Accelerated Pace of Digital Asset Management

Everyone seems to be a runner these days—regardless of their speed, people of all ...

Make Marketing Personal: The Power of Dynamic Content

It’s no secret that personalized communication can increase the influence and effectiveness of email ...

Novartis Strikes Pay-for-Performance Deals for Heart-Failure Drug Entresto

When Novartis’ new heart-failure treatment Entresto was approved in July, the pharmaceutical company said ...

Humanize Technology and Improve Treatment Adherence

As digital technologies become more prevalent in healthcare communications, the risk is exacerbating what ...

Healthcare Watch February 2016

Trend Setting: A Robotic Arm Could Improve Life for Visually Impaired Researchers are developing ...

Industry Briefs February 2016

Pharmacist Group Urges Congress to Examine Generic Price Spikes In response to a recent ...

Making Your Home Life Much, Much Easier

Technology has made its way into our hearts, and now it’s making its way ...

Bringing a Medical Device to Market

Pipeline products are the lifeblood not only of established device companies but also of ...

Movers and Shakers February 2016

PulseCX Welcomes Edward P. Nathan as Chief Creative Officer Edward P. Nathan, the former ...

My Other Life with Justin Rauschkolb

PM360 recently spoke to Justin Rauschkolb, Senior Manager, Digital Marketing at Ferring Pharmaceuticals, about ...

Balancing Healthcare Costs in Turbulent Times

Pharma continues to offer new life-saving innovations—at an amazing pace. It’s a good reason ...

Top Tech Trends from CES 2016

CES is the world’s biggest tech show as hundreds of products are put on ...