2016

My Other Life with Matt Barry

  PM360 recently spoke to Matt Barry, Associate Director, Urology Marketing, Astellas Pharma US, ...

Top Issues in Coupons and Co-pay: Focus on Payer Cost-shifting

Over the past several months we have seen several important developments in patient loyalty ...

Are Pharmaceutical Reps Really Ancient History?

As many in pharma know, many doctors no longer welcome pharmaceutical reps in their ...

It Really is All About Value

Shock waves. That’s what payers and patients are feeling as drug costs jump—and access ...

Technology is Making Healthcare Easier and Easier

GYENNO: Tremor Proof Utensils   People with Parkinson’s Disease, or another neurological condition known ...

ExL Events Hosts the 7th Patient Engagement, Education and Adherence Summit

The seventh iteration of this popular summit, held February 25-26 in Philadelphia, featured more ...

Do You Have The Right Stuff?

What are the qualities that make up an extraordinary leader? Think hard before you ...

Sticks and Stones: The Power of Words in Health

Confucius asserts, “The beginning of wisdom is to call things by their right names.” ...

How to Apply Objection-Handling to Drug Price Complaint

Every sales and marketing professional is familiar with the term objection-handling, which is used ...

The Assault on DTC TV Advertising

The Super Bowl was once again used as a sponsor of several DTC ads, ...

Can a Moonshot Cure Cancer…and Pharma’s Reputation?

Vice President Biden’s “moonshot” to cure cancer has been getting headlines since he first ...

Drug Pricing Transparency and the Sticker Shock Crisis

The tension between payers and manufacturers over the price of innovative drugs has risen ...

Humanizing the Brand Experience

The one-size-fits-all wonder drug and the physician-voice-driven model, as we know it, is rapidly ...