2016

Today’s Connected Female Consumer—Go Mobile First

We all know that the mobile device is important to reach our target audiences—and ...

Is the Consumer Still King?

Thirty years ago, medical marketing history was made with the launch of the first ...

12 New Ways to Help Patients Adhere to Treatment

We have all heard the numbers. Medication nonadherence can cost the healthcare industry billions ...

When Angels Invest

As an investor and advocate for healthcare innovation, the last 5 to 10 years ...

Healthcare Watch April 2016

Med Device: Neurological Disease Detected by “Mini-brains” Mini-brains are clumps of neurons and cells ...

Industry Briefs April 2016

  UNICEF Joins 2016 Young Lions Health Award Now in its second year, 2016 ...

Beer Baths for All That Ales You

What if a tub full of your choice beer could leave you relaxed and ...

The Urgent Search for a Vaccine

The recent outbreak of the Zika virus in South America—which began in Brazil in ...

The Changing Face of Medical Device Sales—Selling Beyond the OR

Picture the stereotypical medical device sales rep of the past. He was athletic and ...

Movers and Shakers April 2016

“Father of DNA” Join Inovio’s Board of Directors Inovio Pharmaceuticals announced the appointment of ...

My Other Life with Kendra Fanara

PM360 recently spoke to Kendra Fanara, Product Director, NA Marketing at Johnson & Johnson, ...

Off-Label Promotion Versus “Not on the Label”

It continues to become increasingly more difficult for pharmaceutical companies to use field-based representatives ...

Do Your Innovations Warrant Funding?

Finding funding for your startup is a complicated process. According to Jeff Meehan and ...