Drive Brand Growth Through Regional Marketing

You won’t find palm trees if you decide to vacation in Pittsburgh. But if ...

Healthcare Watch June 2016

Doctor Docs: New York Requires Docs to Go Digital New York is the first ...

Industry Briefs June 2016

Practice Fusion Founder and Former CEO Launches New Wearables Company iBeat is a new ...

Don’t Let Your Message Get Lost in Translation

The digital revolution has expanded our customer markets from local to global proportions. As ...

Planning the Next Blockbuster

It takes a mighty marketing plan to bring a product to the commercialization stage, ...

Important Elements for Marketing Plans

Historically, marketers may have focused their marketing plans on the different channels that could ...

The 10-Step Marketing Plan: A Blueprint for Success

Launch is a key milestone in the success of a product, and the scope ...

Reality, Immersion, and the Future of Healthcare

There is no question regarding the impact of augmented reality (AR) and virtual reality ...