The Assault on DTC TV Advertising

The Super Bowl was once again used as a sponsor of several DTC ads, ...

Can a Moonshot Cure Cancer…and Pharma’s Reputation?

Vice President Biden’s “moonshot” to cure cancer has been getting headlines since he first ...

Drug Pricing Transparency and the Sticker Shock Crisis

The tension between payers and manufacturers over the price of innovative drugs has risen ...

Humanizing the Brand Experience

The one-size-fits-all wonder drug and the physician-voice-driven model, as we know it, is rapidly ...

Industry Briefs March 2016

Calcium USA Changes Ownership—Sparks New Growth After an impactful year for Calcium USA, CEO ...

The Most Beautiful Vacation Spots You’ve Never Heard Of

Already thinking of getting away? While vacationers often flood the beaches of Jamaica, Aruba ...

The Market—Not Product—Lifecycle

Over the years I have come to realize that a lot of things that ...

Uneasy Lies the Head That Wears the Crown

In Act III, Scene I, of the William Shakespeare play, King Henry IV, the ...

10 Services That Will Make Your Brand Stand Out as a Leader

Every brand faces opportunities and challenges—a unique set of circumstances that creates the brand’s ...

Closing the Gap Between Clinical Data and Social Data

A new study comparing physician-recorded data regarding adverse drug reactions (ADRs) and social data ...

Achieving Optimum Brand Loyalty Throughout the Product Lifecycle

Several of PM360’s 2015 Brand Champion Award Winners gathered before the Trailblazers Awards Gala ...

Liquid Grids is Offering Social Listening Services for Free

Liquid Grids has announced that it will make its Social Health Intelligence platform free to ...