February

Unlock Opportunities for Your Brand

As advertisers, the traditional approach to effecting change is to understand the customer. How ...

Examining Co-pay Program Use in Four Therapeutic Areas

Zitter Health Insights, a healthcare research firm, examined prescriptions processed through specialty pharmacies during ...

The Agency/Client Relationship—From Both Sides of the Table

Times have changed. The way we communicate with agencies and clients every day is ...

So You’re Saying There’s a Chance…

Lloyd Christmas: What do you think the chances are of a guy like you ...

5 Challenges Influencing Market Access for Specialty Biologics

Specialty biologics are the fastest growing class of bio/pharmaceutical products, and not without reason. ...

Which Ingredients Create a Brand’s Best Co-pay Partner?

Co-pay assistance programs are not without controversy, but despite all the talk, the use ...