How To Achieve Orchestrated Customer Engagement

Many life sciences companies are just beginning to formulate or implement multichannel or omnichannel ...

3 Key Strategies To Foster Sales and Marketing Collaboration

Sales and marketing departments in most pharmaceutical companies are more closely related than they ...

Loss of Exclusivity? Get What You Can Out of Your Brand

The pharmaceutical industry exists in what is almost a parallel world relative to other ...

The Changing Landscape of the Agency World

Over the past two decades, digital marketing and digital agencies have moved from a ...

The Drug Blockbuster of the Century: Activated Patients

How does one move from patient friendship to patient engagement? It’s not a flippant ...

Seize the Innovative Moments—Branding Today

Today, we are seeing breakthroughs—decades in the making—that offer life-altering possibilities. The question is, ...

What’s in it For Patients? How to Create Mutual Value.

Pharma’s most notorious marketing instrument is becoming blunt: According to the latest ZS AccessMonitor, ...

Notes on a Scandal: What the “Shroud of Turing” Really Means for Pharma

When Hillary Clinton adds her voice to the growing chorus of disapproval at U.S. ...

New Startup Helps Physicians Transition from Pay-For-Service to Value-Based Care

Richard Kimball Jr. has spent over two and half decades advising healthcare organizations on ...

Entering a Global Market? Make Your Campaign’s Translation Process a Breeze.

In today’s highly globalized world, it comes as no surprise that brands are expanding ...

Realizing the Potential of Precision Medicine for Pharma, Physicians and Patients

Precision medicine is the ability to match the best treatment for a patient, based ...

Defining the Value of MSL Teams

About a year ago, Stephen Dodge wrote a thoughtful article about CRM tools for ...

4 Ways to Fix the Ailing Patient Experience

If there’s one thing we’re sure of, it’s that the healthcare experience for patients ...