What Do Physicians Think of the Oncology Care Model?

On behalf of PM360, Quantia, Inc., developer of the online physician community, QuantiaMD, conducted ...

CMS’ OCM: A New Bundle of Joy…or Something Else?

The Centers for Medicare & Medicaid Services (CMS) recently announced a bundled payment initiative ...

Big Pharma Goes Specialty: What Marketers Must Know

In December of 2013, Bristol-Myers Squibb made headlines when it returned the marketing rights ...

Stay Relevant: Put Patient Outcomes Front and Center

With value-based care, patient outcomes are the new currency. Product efficacy and safety are ...

The 4-Hour Digital Health Marketing Plan

Timothy Ferriss may seem a strange inspiration for a health marketer, but the author ...

Hacking Motivation Through Gamification

As mobile devices pull our attention in ever more directions, marketers are pressed to ...

What’s Trending, What’s Ending—Why it’s All Good

More than 38,000 healthcare information professionals made April’s 15th annual HIMSS conference and exhibition ...

What Really Is the Best DTC Marketing Channel?

Ongoing research continues to show that more and more people are going online for ...

Stop Advertising Already—Contribute Instead

In today’s digital age, endless opportunities exist for companies to leverage digital channels to ...

Map the Customer Journey

A few years ago, we took our daughters to Paris for the Christmas holidays. ...

What Can We Learn From Pain?

Have you ever faced overwhelming pain? Physical, psychological, emotional and spiritual pain are parts ...

Authenticity: Pharma’s 5 Steps to Building Patient Relationships

Life science companies want to be close to patients for many reasons: Employees are ...