January

Healthcare Watch January 2015

 Trend Setting: 3D Printing: The Future of Personalized Healthcare? Materialise, a 3D printing service, ...

Whatever Happened to the Marketing Mix?

Okay, somebody has to say it so here goes: Digital is a channel—not the ...

2014 PM360 Pharma Choice Award Winners

Now in its sixth year, the Pharma Choice Awards continues to recognize the best ...

PM360 Q & A with Mark Heinold, CEO, PDR

The recent merger of LDM Group and PDR Network into one company called PDR ...

Predictions 2015

This marks the fifth year that I’ve offered my annual predictions through this column. ...

Focus on Self-Management, Not Time Management in 2015

Pharma brand managers are busy. Many of you tell me that you need a ...

The Iconic Heart: The New Symbol of Healthcare?

The heart has been a metaphor for love and affection since medieval times. The ...