September

Movers and Shakers September 2014

Ex-Pfizer Executive Joins Polaris Amy Schulman, formerly of Pfizer, recently joined the biotech investor ...

Measuring Unbranded “Marketing”

We are a brand-obsessed industry. Our job as marketers is to “grow the brand.” ...

Being Disruptive In a Blue Ocean of Excellence

I’ve been working in businesses for about 35 years and during that time thousands ...

Driving ROI for DTC Programs

Methods to evaluate the promotional effects of DTC programs are progressing rapidly. A new ...

Four Facts You Should Know About Oncology Pathways

Oncology pathways are detailed, evidence-based care processes that sometimes specify the single best treatment ...

Skip the Spa and Pamper Yourself at Home!

Summer days have drifted away, and in an effort to make the most out ...

What’s Your Patient Perspective?

Perspective is the capacity to understand the true relationship between ideas, outcomes and people. ...

Industry Briefs September 2014

Globavir in Quick Development of Novel Ebola Drug Globavir, a biotechnology company that develops ...

Healthcare Watch September 2014

Discoveries/Innovations: Nanotech Microchip Detects and Monitors Type 1 Diabetes Researchers at Stanford University have ...

Social Media and the Five Cs

When marketers conduct a strategic analysis, they often use a framework called the 5 ...

12 New Tools for Improved Adherence

It is estimated that medication non-adherence can cost the healthcare system billions of dollars ...

Adaptive Marketing: Opportunities & Challenges for [insert your brand]

Imagine combining a number of marketing and targeting techniques, such as data-driven targeting and ...