PM360 Q & A with Bruno Cohen Chairman of The Galien Foundation

As Chairman of The Galien Foundation, Bruno Cohen recently hosted the 8th Annual Prix ...

The Evolving DTC/DTP Market

Most of us (ahem) can recall the early days of Direct to Consumer marketing. ...

Confusion Reigns in Today’s Pharma Marketing Environment: What To Do About It

If you’re confused about how to optimize integration of your sales and marketing programs, ...

Digital Disrupts Diagnostics: The Call for Intrapreneurs

In my last column, I introduced a few trends that are disrupting the healthcare ...

Inspire Brand Loyalty Through the 5 Senses

After you read this sentence, close your eyes briefly and think about the creative ...

Stay in Touch, People!

I have several Eagles songs on my iPod. I know that it’s become fashionable ...

The Best Thing You Can Give Your Customers: Access

Access to something that is not readily available is a powerful way for a ...

Forget About Your Personal Brand

Are you weary of the personal branding hype? I am. I’m seeing it bubble ...

FDA to Study TV Drug Ad Overexposure

The FDA is going to study the impact of repeated exposure of DTC TV ...

The Rise of Transmedia Storytelling

Once upon a time we told brand stories using a printed piece (aka the ...

Should the Industry Respond to Online Disease Discussions?

In days gone by the plight of receiving the news of a devastating diagnosis ...