2014

Top 10 Countdown to Achieving New Year’s Resolutions

Every year we muster up a New Year’s Resolution—some of us in the last ...

Industry Briefs January 2014

GSK First to Stop Paying Doctors As authorities in China continue to investigate pharma ...

Healthcare Watch January 2014

Therapeutic Talk: New AHA Cholesterol Guidelines   The American Heart Association released new clinical ...

Omnichannel Engagement—The Final Frontier

I love Star Trek. I have since I was a kid. Back then, the ...

The Do’s and Don’ts of Marketing to Millennials

The Pew Research Center defines Millennials as people born between 1981 and 2000, which ...

Millennial Mindset Strategies Required to Succeed—Even in Regulated Environments

In today’s economy, Millennials directly impact over 21% of consumer discretionary purchases. But their ...

Breaking Barriers: Lessons from the Top Women in Pharma and Healthcare

Do women in the healthcare industry really hit a glass ceiling? The recent announcement of ...

Top 10 Predictions for 2014

Each year, I use this column to publish my annual predictions for the New ...

How to Accelerate Collaboration Around Digital Marketing Initiatives

Companies need to find innovative approaches to help brands successfully engage in Internet promotion ...

The Biggest Key to Your Success? Personal Responsibility

As part of my social media marketing strategy, I send motivational quotes to my ...

Can a Career Setback Actually Empower You?

Have you experienced a career downturn? If you haven’t yet, I hate to break ...