Global Outlook For Pharma Marketers in 2015

2015 will be a year of continuing transition and evolution—but really, that sentiment can ...

A Golden Era For Innovative Pharma Marketing

One of the great pluses of working in pharma marketing: Knowing that the products ...

Remote Selling: Selling Smarter Across the Portfolio

As we look toward another year of pharmaceutical marketing, a key strategy in brand ...

Looking Back, Moving Forward: EMRs in 2015

We’ve reached the end of another year, and 2015 looks to be exciting for ...

What Is the Impact of Consumers of Healthcare on DTC Marketing?

DTC marketers have often referred to target audiences as “patients” or “users.” But is ...

The Power of Positive Thinking

The end of the year is a hopeful time for me. I approach every ...

Is Facebook Moving Into Healthcare?

Facebook has been in the news a lot lately announcing new initiatives including Rooms, ...

Want to Place a Successful Program in the EHR Channel—Think Like Their Customers

Why would an Electronic Health Record (EHR) company want to execute a commercial program ...

A Love-Hate Relationship: Digital and the Sales Force

Is the growth of digital channels a good thing for reps seeking to engage ...

Evaluating GlaxoSmithKline’s COPD Unbranded Website

This past summer GlaxoSmithKline (GSK) launched a new, unbranded web portal for patients with ...

Healthcare Forum 2014: A Global Business in Flux

Healthcare leaders from the U.S. and around the world gathered in Boston on September 17th to ...

Food With Thought

This time of year it is hard to keep food off the mind—with the ...