October

How Pharma Can Adjust to Primary Care’s Future Today

Drastic change is overtaking primary care. However, how pharma markets to primary care physicians ...

It’s Your Risk, Stupid!

To recap from my last column, “It’s Your DNA, Stupid!” I dove right into ...

My Other Life with Andrew Erickson

PM360 recently spoke to Andrew Erickson, Innovative Market Team Director at Bayer HealthCare Pharmaceuticals ...

Analyzing the Buying Center

July’s MedTech Trends article introduced buying center analysis as a tool for understanding how ...

The Influence of Emerging Stakeholders on Prescribing and Treatment Decisions

As the healthcare industry has experienced growing pressure to adopt a focus on care ...

Marketing to the New Physician Corporation

The times are certainly ’a changing—perhaps nowhere more evident than in the U.S. healthcare ...

Let Go of the Crunches!

No matter how many coaches tell us that crunches are bad for us, that ...

Industry Briefs October 2014

CVS Caremark Becomes CVS Health For years, people have just called this pharmacy “CVS,” ...

Healthcare Watch October 2014

TeleMed Texts: Smartphone App Detects Newborn Jaundice in Minutes Physicians and engineers at the ...

Why Patients Keep Miss-behaving

Let’s start with a multiple-choice question. Which is the main, high-level communications challenge facing ...

“Get Smart” About Apple Watch Opportunities

If you were having difficulty getting fair balance approved for smartphones, due to screen ...

A Brief Overview on Population Health Management

As a pharma marketer, you are either already being pulled into discussions about Population ...

Effective Agency Management Today

The relationship between client and agency has never been more important. One only has ...