November

Capturing the Value from Value-Added Services

What is one of the hottest topics among pharmaceutical and medical device companies looking ...

Is Pharma Ready for the “Total Market?”

Since 2011, direct-to-consumer (DTC) Hispanic marketing efforts by pharma companies have fallen off the ...

PM360 Q & A with Bruno Cohen Chairman of The Galien Foundation

As Chairman of The Galien Foundation, Bruno Cohen recently hosted the 8th Annual Prix ...

The Evolving DTC/DTP Market

Most of us (ahem) can recall the early days of Direct to Consumer marketing. ...

Confusion Reigns in Today’s Pharma Marketing Environment: What To Do About It

If you’re confused about how to optimize integration of your sales and marketing programs, ...

Digital Disrupts Diagnostics: The Call for Intrapreneurs

In my last column, I introduced a few trends that are disrupting the healthcare ...

Inspire Brand Loyalty Through the 5 Senses

After you read this sentence, close your eyes briefly and think about the creative ...

Stay in Touch, People!

I have several Eagles songs on my iPod. I know that it’s become fashionable ...

The Best Thing You Can Give Your Customers: Access

Access to something that is not readily available is a powerful way for a ...

Forget About Your Personal Brand

Are you weary of the personal branding hype? I am. I’m seeing it bubble ...