Multi-Channel Marketing in the Medical Device World
Not surprisingly, patients are reluctant to experiment with medical devices. Most devices are used ...
Our Role in the Relationship
About once every year I say something controversial and start the letters to the ...
What the Payer Doesn’t Know
I am frequently contacted by clients who have important questions about their markets, such ...
Brand Extensions Help Weather Generic Intrusion
Many of you have or will face the advent of generic intrusion on your ...
Kiss Me, I’m Going Green
It’s that time of year again. For green bagels and beer, bagpipes and parades—and ...
Industry Briefs March 2014
Health Strategies Group (HSG) Launches New Service The new market research service, Health Plan ...
Healthcare Watch March 2014
DC Dispatch: Call for Obesity Prevention Tax Codes Led by the Campaign to End ...
A Wider Lens for the Patient Journey
As the pharmaceutical industry evolves toward increased customer engagement, patient journey analysis has not ...
PM360 Q & A with Kevin Clegg, President of Americhip
Kevin Clegg helped launch Americhip with his brother Tim in 2001 to offer brands ...
Successfully Steering Multiple Marketing Partners
Using multiple agencies in pharma marketing is the new reality. In the past, pharmaceutical ...
Accessing the Brain: What Really Motivates a Sale
People always say they are seeking a way to make better decisions regarding new ...
Crunching Big Data: How Pharma and Med Device Marketers Benefit
Seven of PM360’s Trailblazer Brand Champion Award Winners, along with a Marketer of the ...
Rediscovering Trust—Content Marketing for Pharma
Content marketing is the buzz of the marketing world today. But what is it, ...
