Multi-Channel Marketing in the Medical Device World

Not surprisingly, patients are reluctant to experiment with medical devices. Most devices are used ...

Our Role in the Relationship

About once every year I say something controversial and start the letters to the ...

What the Payer Doesn’t Know

I am frequently contacted by clients who have important questions about their markets, such ...

Brand Extensions Help Weather Generic Intrusion

Many of you have or will face the advent of generic intrusion on your ...

Kiss Me, I’m Going Green

It’s that time of year again. For green bagels and beer, bagpipes and parades—and ...

Industry Briefs March 2014

Health Strategies Group (HSG) Launches New Service The new market research service, Health Plan ...

Healthcare Watch March 2014

DC Dispatch: Call for Obesity Prevention Tax Codes Led by the Campaign to End ...

A Wider Lens for the Patient Journey

As the pharmaceutical industry evolves toward increased customer engagement, patient journey analysis has not ...

PM360 Q & A with Kevin Clegg, President of Americhip

Kevin Clegg helped launch Americhip with his brother Tim in 2001 to offer brands ...

Successfully Steering Multiple Marketing Partners

Using multiple agencies in pharma marketing is the new reality. In the past, pharmaceutical ...

Accessing the Brain: What Really Motivates a Sale

People always say they are seeking a way to make better decisions regarding new ...

Crunching Big Data: How Pharma and Med Device Marketers Benefit

Seven of PM360’s Trailblazer Brand Champion Award Winners, along with a Marketer of the ...

Rediscovering Trust—Content Marketing for Pharma

Content marketing is the buzz of the marketing world today. But what is it, ...