GSK Uses DTC To Compete in the COPD Market

If you watch the national news you have probably seen the commercials for COPD ...

Survival of the Fastest

Hiring is the most important thing you can ever do to future-proof your organization. ...

New Technologies Enable Interaction—And Emotional Connection

Today microcontrollers and Twitter are stimulating a new class of consumer interaction that business—and ...

Voice Search: Are Pharma Brands Listening?

Voice search usage is on a rapid rise due to widespread mobile adoption and ...

Doctors Make Emotional Decisions Too—Even When It Comes to Prescribing

For many years, pharmaceutical companies relied heavily on data to market products. Sales reps ...

When the “Digital Physician” is Just the…Physician

As an industry, we continue to talk about “digital” as a unique channel as ...

Instagram for Pharma Marketers: A Fresh, Emotional Connection

When it comes to marketing campaigns, it is no secret that digital and social ...