The Case for a Portfolio View

Finding new sources of value in bio/pharmaceutical products, services and operations is a key ...

The New CRM for Life Sciences: CEM

Change is happening faster. As a result, today’s measure of success in the life ...

The Evolution of Non-Personal Promotion

The pharmaceutical industry operates under a set of shifting conditions and regulations that put ...

The Power and Pitfalls of Endorsements in Prescription Drug Advertising

Testimonials and endorsements made by patients, healthcare professionals (HCPs) and celebrities have long been ...

The Importance of Being Likable

A couple of years ago, Ben Affleck won the Academy Award for Best Picture ...