It’s Your DNA, Stupid!

So I just got back from the American Society of Clinical Oncology (ASCO) annual ...

My Other Life with Peter Justason

PM360 recently spoke to Peter Justason, Director, eMarketing at Purdue Pharma, about his passion ...

Movers and Shakers July 2014

Apollo Endosurgery’s New CEO Todd Newton joins Apollo Endosurgery as CEO and as a ...

The Importance of Buying Center Analysis as a Marketing Tool

Twelve industry leaders provided their insights for PM360’s May Think Tank titled, The ACA’s ...

Doing Well By Doing Good

Doing well by doing good. I just love that phrase. It wraps up the ...

Five Facts To Know About HEOR

The heat is on payers to identify which brands offer the best value, and ...

Inaugural Lions Health Awards Best Global Healthcare Communicators

Since 1954, Cannes Lions has been one of the world’s biggest celebrations of creativity ...

10 Bestselling Beach Reads

Ah, summer. The days are longer, the temperatures rise (and rise), the beach awaits—and ...

Industry Briefs July 2014

U.S. Senate Confirms Burwell to Lead HHS Sylvia Mathews Burwell, the former director of ...

Healthcare Watch July 2014

TeleMed Text: First Wearable Health Record Arrives The medical electronics start-up, Drchrono, has developed ...

The Most Overlooked Aspect of Launching a Global Brand or Product

Launching a global brand or product isn’t  easy—even when you know where the landmines ...

Exploring the Significant Marketing Opportunities in Health Information Technology

Health Information Technology (HIT) is fast becoming a key component of our new healthcare ...