January

Special Recognition—Well Deserved

Creative. Inspirational. Even awesome. That’s what we at PM360 think of this year’s Pharma ...

Open the New Health Customer Floodgates

Whatever you think of the Affordable Care Act (ACA), from website snags to promise ...

Risk of Sudden Changes in Adherence

Taking a new medication can change the levels of other medicines—sometimes dangerously. Methotrexate is ...

It’s The Patient, Stupid!

The human condition loves metaphor, a manner of voicing something in the moment to ...

My Other Life with Greg Cohen

PM360 recently spoke to Greg Cohen, Sr. Manager, Social Media & Influence at UCB, ...

Movers and Shakers January 2014

Dudnyk President Award Finalist Frank X. Powers, President of Dudnyk advertising, has been named ...

Thinking Like a Pharmer

Farmers. They’re not known for being sexy, or cool or avant-garde. Admit it…you saw ...

Top 10 Countdown to Achieving New Year’s Resolutions

Every year we muster up a New Year’s Resolution—some of us in the last ...

Industry Briefs January 2014

GSK First to Stop Paying Doctors As authorities in China continue to investigate pharma ...

Healthcare Watch January 2014

Therapeutic Talk: New AHA Cholesterol Guidelines   The American Heart Association released new clinical ...

Omnichannel Engagement—The Final Frontier

I love Star Trek. I have since I was a kid. Back then, the ...

The Do’s and Don’ts of Marketing to Millennials

The Pew Research Center defines Millennials as people born between 1981 and 2000, which ...

Millennial Mindset Strategies Required to Succeed—Even in Regulated Environments

In today’s economy, Millennials directly impact over 21% of consumer discretionary purchases. But their ...