February

Speaker Programs: RIP

On Tuesday, December 17th, 2013, GlaxoSmithKline, the sixth-largest global drug maker, announced that it ...

My Other Life with Rich Baron

PM360 recently spoke to Rich Baron, Executive Director, Prescription Medicine Training & Development at ...

Movers & Shakers February 2014

Teva Names New CEO Teva Pharmaceutical Industries named Erez Vigodman President and CEO. Vigodman ...

Don’t Add Mobile—Start With It

Anyone in the medical device marketing industry knows that medical device apps are changing ...

Flipping the Model: Making Marketing Move Further, Faster in a New Technology Era

As life sciences companies look to differentiate themselves in an increasingly competitive market, a ...

Valentine’s Day by the Numbers

In countries all across the world, Valentine’s Day, also known as the Feast of ...

Industry Briefs February 2014

Tyrx Acquired by Medtronic Medtronic, Inc. acquired TYRX, a privately held developer of implantable ...

Healthcare Watch February 2014

Discoveries/Innovations: Google Has an Eye on Health Google unveiled a “smart contact lens” that ...

Evolving Commercial Models—Pull Back or Invest?

The U.S. pharmaceutical industry is in the midst of an eventful period. Pharmacos are ...

PM360 Q & A with Bruno Cohen, Chairman of the Galien Foundation

The Galien Foundation’s impact on the international medical innovation community is unmistakable. Founded in ...

The Multiple Layers of Superior Customer Engagement

No matter where we turn, we cannot help but read, post, tweet or otherwise ...

What We’ll Take Back from the Trade Show

Earlier this year, the best and brightest minds and the biggest and best-funded companies ...

Can DTC Marketing Influence Healthcare Decisions Anymore?

Take all the information you have on DTC marketing and throw it in the ...