Industry Briefs August 2014

$54 Billion Shire Buyout Offer Raises Ire in Washington After Dublin-based Shire Pharmaceuticals rejected ...

Healthcare Watch August 2014

Patient Pages: Patients Want To Share Health Data A survey conducted by the Institute ...

Can Pharma and Physicians Engage Meaningfully?

It’s the holy grail for pharmaceutical executives. Physician engagement—the ability to achieve a meaningful ...

PM360 Q & A with Jay Bolling, CEO, PulseCX

Jay Bolling, a healthcare marketer with more than 25 years of experience, can see ...

Achieving True Patient Centricity: How Big Pharma Is Giving Back

“The pharmaceutical business is changing.” This mantra echoes through every industry board and lunchroom. ...

8 Success Factors of Smart KOL Engagement

KOLs are an important extension of the pharmaceutical company’s central nervous system. Only a ...

Emerging Targets: Care Partners, Underserved Communities, Health Activists

The pharmaceutical industry has always taken a multi-pronged approach to communication. But for a ...

When I Grow Up, I Want To Be a Digital Marketer

“When I grow up I want to be a digital marketer,” said no one, ...

Thoughts on Accountable Care

Our company publishes a newsletter for our clients and others in the industry, and ...

FDA Issues Social Media Guidelines: Does It Matter?

The FDA finally issued its social media marketing guidelines—but there are still a lot ...

To Be Productive in Your Work, You Must Take Downtime

Are you disengaged at work? Only 1 in 3 Americans are actively engaged. The ...