Wanted: Specialty Pharma Marketer

Amidst the almost constant news about job cuts at pharma companies, there are certain ...

How Much of My Budget Should I Invest in Data Analytics?

Digital is perhaps the most measurable form of media that ever existed. The temptation ...

Crafting Well-informed Brand Conversations

For new brands, using data to derive relevant customer insights can help bring creative ...

Shifting to Transformational Conversation For Best Results

A couple of things happened on October 1 this year that I would like ...

Connected Insight Summit 2013 Decodes Physician Networks to Improve Sales

Activate Network’s Connected Insight Summit welcomed 300 attendees who gathered in Cambridge, MA, to ...

The Tablet Takeover

It’s no secret—tablets have taken over our lives. Both professionally and personally, we have ...

Challenge and Success

Where are you in your career? Are you somewhere you want to be—a workplace ...

If You Build It…?

Recent data from the third annual Makovsky Health/Kelton survey of more than 1,000 U.S. ...