October

Still Looking for The Great Pumpkin?

Maybe you remember how the Peanut’s character, Linus, dragged his blanket to the Pumpkin ...

Industry Briefs October 2013

GSW Kicks Off Virtual Trade Show App iQ.3Dbooth, created by GSW, an inVentiv health ...

Healthcare Watch October 2013

Trend Setting: Crossix Solutions Identifies New Trend An analysis of 400 drug brands by ...

The PM360 Trailblazer Awards Gala

Brand Champion Roundtable and Dinner— And the 2013 Trailblazer Awards Gala! The fun started ...

Augmented Reality as an Effective Training Strategy

Ever suffered through an interminable, lackluster training session? Or practically dozed off in an ...

How to Build Better eDetailing and eSampling

The two greatest challenges for pharmaceutical marketers are getting HCPs to understand our products ...

Interactive Visual Aid Content Can Be Easy to Optimize and Target–If You Allow It

Historically, pharmaceutical companies have struggled with the un-trackable nature of field sales. Field force ...

FAQs About EMR Messaging

Since late last year I have focused this column on helping you, the PM360 ...

The Sweeping Changes That Are Going to Affect DTC Marketing

The idea that consumers are going to see an ad for a prescription drug ...