December

Innovate or Die

It’s an admonition we’ve all heard before—and probably with more than a little trepidation. ...

One Physician’s View on Drug Co-pay Cards

Discounts are a staple of the American culture. The Sunday section of almost every ...

My Other Life with Kaye Kugler

PM360 recently spoke to Kaye Kugler, MBA, Senior Product Manager, Marketing, Santarus, about “paying ...

Movers and Shakers December 2013

Lions Festivals Appoints Festival Director Lions Festivals appointed Louise Benson as Festival Director of ...

A More Holistic Approach to the Patient Journey

In the last column, Drill Down focused on a holistic approach to understanding the ...

The Rise of Adult Read YA Novels

In a recent issue, New York magazine ran an article, “The Thirty-something Teen: An ...

Industry Briefs December 2013

Jetrea Nominated for Prix Galien USA Award Thombogenics, a biopharmaceutical company that develops and ...

The Changing Healthcare Environment Demands More Innovation

There is an acute need for innovation in pharmaceutical marketing driven by rapidly evolving ...

Breaking The Four-Minute Mile in Pharma

Oxford, England 1953. A 25-year-old medical student named Roger Bannister faced and broke track ...