Digital Pharma West Holds First ePatient & Healthcare Activist Summit

June’s 4th Annual Digital Pharma West brought together Directors from Digital, Multi-Channel, Mobile, Social Media, eBusiness ...

Embracing Technology

With an influx of new technologies and an outgoing of sales reps due to ...

What the Industry Should Take Away from the Avandia Fiasco

GlaxoSmithKline’s Avandia (rosiglitazone) is an excellent drug. It is the only oral diabetes medication ...

My Other Life with Lara Fontaine

PM360 spoke to Lara Fontaine, Vice President of Strategy & Portfolio Solutions, Worldwide Research ...

Movers and Shakers August 2013

Allergan Appoints New President Allergan, Inc., a multi-specialty healthcare company, announced the appointment of ...

Moving Change Management to the Forefront

Is your organization undergoing a radical transformation? It should be because the U.S. healthcare ...

Developing a Data Acquisition Strategy for Your Specialty Brand

Information collection for tracking specialty product distribution in the U.S. has become highly fragmented, ...

Seven Last-Minute Vacation Beauties

It is mid-August and we are at the tail end of summer 2013. I’m ...

Industry Briefs August 2013

Elements of Digital Application Hits Market The Cadient Group introduces Elements of Digital, a ...

Healthcare Watch August 2013

Discoveries/Innovations: Potential Breakthrough Drug for Leukemia? According to research published in the New England ...

The Strategic Importance of eMail

The hundreds of pharma marketers at the 4th Annual Digital Pharma West conference were ...

Your Prescription for Better Analytics

Recently, I was asked for some pragmatic guidance: If I’m not a data analyst, ...