06-June

Industry Briefs

Veeva Announces Three New Products At the Veeva Global Customer Summit, which recently concluded ...

Healthcare Watch

 Discoveries/Innovations: Blood Test Predicts Response to Cancer Meds New progress was made at the ...

Revamping Popular Apps

Even as new apps continue to flood the various app marketplaces, old apps are ...

Targeting Is Key to Stronger ROIs

In the marketing arena, there are numerous ways of reaching a target audience, so ...

Publisher’s Message: Setting Direction

What could be more important than a company’s marketing plan? It is, as David ...

Can Pharma Keep Up?

The pace of change in today’s business and technology is daunting. The bigger the ...

Understanding Certified EHRs and Meaningful Use

As Electronic Medical Records (EMRs), Electronic Health Records (EHRs) and Electronic Prescribing (e-Rx) become ...

The Parable of the Piano Teacher

In April’s column on creating habit, the timing of return office visits was touted ...

My Other Life – Kevin Appareti

PM360 spoke to Kevin Appareti, Global Director, Medical Science Liaison, Philips Healthcare, about his ...