Healthcare Watch

 Discoveries/Innovations: Electronic Tattoos to Track Your Health? Researchers have come up with a way ...

Digital Marketers Must Learn to Tame Big Data

I’m often asked, “What is big data?” Frankly, everyone’s favorite buzzword means very little. ...

The Future of Creative Is Analytics

Compelling visuals and engrossing copy will always remain the heart of a creative campaign, ...

Authenticity Is Key to Good Leadership

Two months ago, I was asked to give a 45-minute presentation to 125 aspiring ...

Is DTC DOA?

Two things that I have noticed about direct-to-consumer (DTC) television advertisements lately is that ...

My Other Life – Jim Lefevere

PM360 spoke to Jim Lefevere, Director, Global Digital Marketing at Roche Diagnostics, about how ...

Movers and Shakers

Sanjay Gupta to Join Everyday Health Dr. Sanjay Gupta will join Everyday Health to ...