Customer Centricity: The Key to Restoring Trust

Advertisers need to take a page out of the publisher’s playbook by putting the focus back on customers to improve the value proposition for everyone. How is it that publishers, medical societies and professional associations are able ...

Help Wanted: Great DTC Marketers 

In the age of enlightened consumers, marketers need to find new ways to enhance their brand’s value in the eyes of their target audience. Richard Meyer has worked in healthcare marketing for more than 12 ...

Innovators: Products

Cutting-edge software, apps, programs and anything else designed to help pharma marketers be more ...

The Role of Pharma in an ACO 

According to one of our physician columnists, the pharmaceutical industry should begin dealing with ...

Movers & Shakers

Amgen Announced the promotion of Cynthia Patton to Senior Vice President and Chief Compliance ...

How to Connect with the No-See (and Low-See) Physician

As physicians continue to limit access to sales reps, marketers must establish multiple tactics and touch points to get their brand’s  message across. And multichannel—with point-of-care campaigns via digital  marketing and screens placed right in doctors’ offices—is one of the  ways to go. Pharmaceutical ...

Enhancing Your Influence Through Network Management

  In Being the Boss: The 3 Imperatives for Becoming a Great Leader, authors Linda A. Hill and Kent Lineback offer a practical model for people who want to become better managers. Last summer, I took a course on enhancing your influencing skills, ...

Creating a Superior Customer Experience

Next year’s marketing plans must offer physicians valuable, requested information in  their venue of choice, and the best way to ensure the performance you need may be through digital channels. There has been much written about the ...