The Robust Oral Oncolytic Pipeline

As new oral oncolytics enter the market, health plans will not only have more ...

The Most Convenient Co-pay Card Ever

Apple’s new Passbook app, available on iOS 6 devices, may provide the perfect platform ...

The Year of Living Tenaciously

As you head into 2013, here’s a simple resolution that can help you achieve ...

LifeStyle

New Year’s Resolutions for Workaholics Here’s a Top 10 list of lifestyle changes you ...

Industry Briefs

Klick Health Wins Supernova Award Winning in the category of Technology Optimization and Innovation, ...

Silos No More!

How aligning and strengthening interaction between pharma sales and marketing departments and communication with ...

TELEMED TEXTS: App Helps Get Disorder In Order

There are approximately 200 million people worldwide who suffer from the often whispered about ...

Fostering the Innovative Culture

Four ways that marketing managers can enhance the creative process in their organizations. Over the last several years, the shift in focus from traditional to ...

How Fear in Pharma Marketing Kills Innovation 

The pharma industry is built on innovation. However, marketers within the industry are hamstrung by three common fears—punishment, change and the unknown—that it must learn to overcome. In this issue, PM360 is celebrating innovation in pharma and pharma marketing, but ...

Optimizing Physician and Patient Communication

How pharma marketers can use E-Prescribing, Electronic Medical Records and Electronic Health Records to ...

Publisher’s Message: Celebrating the Innovators

In the classic film Inherit the Wind, about the 1925 Scopes “Monkey Trial,” two ...